Washington state provides limited funding for school construction projects. School districts must rely on voter-approved capital levies (or bonds) to pay for building new schools, replacing aging school buildings, constructing additions, or performing major modernization projects. School districts are not allowed to advocate for approval of ballot measures. Communications efforts focus on information sharing so that voters understand how funds will be used.
Since 2009, I have worked with Seattle Public Schools to share important information about their capital levies. The most recent capital levy and the district’s Educational Programs and Opportunities levy were on the ballot in February 2019. Both were approved by more than 70% of Seattle voters.
Working closely with the district’s EP&O levy consultant and district staff, I developed the capital levy messaging, prepared slide decks, wrote materials, and developed web content.